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Ethical Responsibility in a client online interaction

Unfortunatlely the online or internet marketing industry, due to its relative annonimity has thrown up a larger than average number of sharks and cowboys.

In this light Use Digital Ltd adopts a simple ethical code for all online activities taken on behalf of our clients.

  • NO false claims or assumptions in regard to expected performance
  • ONLY clear contractual language outlining the scope of work to be performed providing detailed timelines for initial and ongoing marketing strategies
  • NO ROI guarantees
  • NOT CAUSE harm to a client's business either out of ignorance, neglect, or purposeful negligence
  • NOT USE any techniques that cannot be fully disclosed to the client
  • VIOLATE UK or international law in the course of their marketing
  • NOT marketing multiple clients within similar industries
  • NOT share or distribute proprietary client information with any other third party without express permission from the client
  • ESTABLISH clear performance, reporting and consultations procedures to ensure client has unfettered access to critical information regarding marketing campaign.
  • disclose any and all fees required in fulfillment of services (i.e. set-up, ongoing monthly, directory submission, content writing, pay-per-click, etc)
  • not sell any services that require additional fee-based services in order to achieve initial implied level of success
  • treat the client with utmost respect and professionalism, treating every client as if they were the only client
  • not make any false representations of their work, performance or successes
  • provide internal and external dispute resolution procedures in writing

Optimizers Ethical Responsibility in Marketing Campaign Practices

The search engine optimization and marketing professional will...

  • adhere to all known search engine guidelines
  • target only quality search terms pre-determined and approved by the client
  • not employ any hidden text or hyperlinks on optimized pages
  • not duplicate page content on or off the site as a means to "game" the search engine results
  • not employ sneaky page redirecting or cloaking as a means to provide the visitor a different page than the search engine sees
  • not use any page-jacking or content theft techniques
  • not create new pages en masse (usually machine generated), all pages will be manufactured and/or edited by a real person
  • not employ any link spamming techniques designed to artificially inflate link popularity
  • seek out only on-topic and high-quality links from industry related websites
  • constantly work to improve visibility and usability for client's website
  • remain knowledgeable of current and effective optimization and marketing practices and employing only such practices onto the client's website
  • not suggest or recommend any tactics that are known to be useless and/or harmful to a website's marketing efforts
  • not employ unnatural language or keyword stuffing techniques that in any way devalue the user experience
  • seek to provide professional and validated coding except in cases where validation is impossible due to client and/or site requirements
  • not maintain ownership of any aspect of the on or off-page elements created or updated as part of the marketing campaign, including content, domain names, etc.
   

internet marketing and web consultants

Use Digital Ltd (UD ) internet marketing ethics, online marketing white paper

Labelled with ICRA Internet Crystal Mark Award Level Double-A conformance icon, W3C-WAI Web Content Accessibility Guidelines 1.0

>Search Engine Optimisation, Search Engine Consultants, Natural Search Specialists, Internet Marketing, Recommended and Award winning Web Designers, SEO

Use Digital Ltd Ltd 24 The Coda Centre, 189 Munster Road, Fulham, London, England SW6 6AW UK
info@Use Digital Ltd .co.uk Tel: +44 (0)7802 88451113

 

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The DC-SEO Group consists of DC-SEO IT Solutions Ltd, DC-SEO IP PBX Ltd, DC-SEO-132 Ltd, Use Digital Ltd (London) Ltd,

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