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Use Digital Ltd (London) Ltd All rights reserved
Keywords: website promotion search engine marketing firm search engine optimization search engine optimization specialist seo internet marketing search engine optimisation online marketing
email marketing web marketing internet marketing company search engine marketing company website marketing
Marketing / Web marketing London / White paper
Web marketing, internet marketing, web presence and search engine optimisation
are the latest marketing catchwords. Many companies have slashed their direct
mail campaigns, their advertising and have started to concentrate on web marketing,
their web presence, affiliate marketing and email campaigns. Web designers are
now forced to offer more than just a functional attractive website and now have
to concentrate on driving traffic to the website.
Websites are no longer just brochures online. They can form a huge driving
force for online sales and / or attracting useful sales leads. Web marketing
as a special ism of it's own has arrived. Just the other day I browsed through
the job ads and saw over 50 jobs for full and par time web marketeers or marketing
managers with internet marketing experience, and that was within 5 miles of my
house in London!
Web marketing is the current thrust and
drive of many of the more dynamic companies.
London companies have woken up to the fact that their prospective clients do
not have time or the desire to read snail mail, but are happy to read an email,
and most importantly new business and new customers are searching the web for
suppliers as opposed to using more traditional trade paper adverts or yellow
pages. Web marketing is the current thrust and drive of many
of the more dynamic companies. To be successful at internet or web marketing
is an art born out of constant trial and error, constant monitoring of a website's
traffic, referral or enquiry rate per click and above all revenue generated solely
through a 'findable' website (high rank on search engines) excellent website
navigation (over half of users leave a website not through lack of wish to purchase
but through not being able to navigate to the product or service they require
and means of purchasing).
A website is a one way process of information, the website cannot converse
or answer all questions easily. Visitors do not always start at the homepage
and work through to the 'contact us' button. The user jumps around. It is necessary
to repeat information and examine careful ways of linking pages and directing
Internet marketing, web marketing London, web presence SEO IS all about credibility and content?
It is all about credibility through giving information in the right place that
for fills the users desire to purchase or enquire. But above all the website
needs to have credibility, that products or services sold will actually be delivered
and that the company is legitimate and established.
As the internet is a relatively new industry no one has twenty years experience
in web marketing. Spamming was once seen as a revolution in web marketing and
formed an intrinsic part of many e-strategies. The appeal of being able to communicate
with millions of people at a touch of a button was a miracle (and a cheap one).
I recently attended a free course on Internet marketing and was amazed that they
were still teaching spamming as a viable option.
Spamming - web marketing
or web suicide?
They only time I use spam is to support a telesales campaign. Before giving a
telesales team a months worth of contacts I sometimes advice sending out spam
to those prospects with the name of the (selling) company in the title. The email
is merely a frank question that asks permission to telephone at a later date
to introduce the company. No one responds to the email campaign, which is ok.
What does happen through is that the name of the company is firmly lodged in
the prospect's short term memory. I tested this process first in 2003 and asked
the telesales team to report to me how many prospects said they had heard of
our company. The results where quite spectacular with over 22% of contacts saying
'yes they had heard of us'. The whole exercise bought the telesales team a small
amount of creditability and sales in this period rose by about 6%.
However frequent spamming will know harm your business. Spam annoys people
and once a potential client has made up their mind not to purchase, the sale
However permission emailing is huge business and is a key tool for web marketing.
Permission emaling is when a user signs up for more information, or to receive
a newsletter. The key word is permission. I personally have signed up for newsletters
of more information and suddenly I am bombarded with information that is irrelevant
and all sorts of offers I didn't ask for and did not buy. The use of permission
emailing is to actually send information that is relevant and builds a professional
Search engine optimisation or Website Optimisation
Use Digital Ltd are in the business of search
engine optimisation, website
optimisation and internet
Use Digital Ltd have a track record of assisting
SMEs and blue chip clients improve their search
engine generated leads and sales. Search is exactly what UD do, UD were search
engine optimisation experts back in 1999, when the power of the internet
was only seen by Google.
Powerful, high rankings require strategic SEO,
and we know optimisation is
more than just keywords and luck. A combination of search
engine submission, creative copy optimization and daily analysis, tracking
and monitoring systematic market is behind every client campaign.
To us search engine optimisation is second nature,
it is in our blood. Optimizing you website and improving
its page rankings is a task that UD relish, each challenge another milestone
into UD becoming the leading SEO, Search
Engine Optiisation experts in London and the UK.
UD 's understanding of the search business and
our ethical, brand aware approach to optimisation and ethical
internet marketing has
made UD privileged partners of popular search engines, directories and database's.
How to gain permission
email lists that can form a target market of clients waiting to buy?
This is the million dollar question. As Google the largest
search engine changes its criteria for listing pages quarterly, every thing has
to be re learnt and old skills and 'tricks' become redundant.
Web marketing when it works can form a firm basis for launching not only new
companies or products by communicating to a permission emailing list but also
for existing business to expand their product offer and open new businesses literally
overnight to test markets, price check, the list is endless.
Does a web marketing
strategy include getting my website on the top of Google, MSN or Yahoo?
A web marketing campaign rests very heavily on gaining
additional traffic and hence enquiries from search engines. Although email broadcasts
to contacts and up selling existing clients is important it cannot compete in
terms of scale of new business that can be generated by high SE rankings.
There is only one sure way of securing a high page ranking in Google or any search
engine for that matter. The key phrases (or search phrases) that the majority
of your potential clients would search for your products or services needs to
be reflected in your website.
For example if you sell electric lights and you are
based in London then your keywords might be electric lights and london. However
after researching your web stats you are finding that traffic levels are poor
as the competition for these common keywords would be intense. Maybe customers
search for ceiling lights in Battersea or coffee table lights south london or
black lights, christmas lights who knows!. It is time consuming and relentless
trial and error, but as your website can literally be made up of 1000s of pages
many different variations can be tried at once.
The magic behind internet marketing and website optimisation is once the search
methodology is achieved your website becomes a 24 7 shop front with clients and
customers lining up to enquire or purchase! Lazy internet marketeers would merely
fill you homepage or index page with the word light and London, but as there
are many lazy webmasters and internet marketeers the competition for these keyword
would be high.
Search engine optimization guide Meta Tags
Met tags are a waste of time. To see the proof of this do a search on google
for anything. Open the website with a page ranking of 1,2, or 3, go to view in
Internet Explorer and view source, over half of the times, there is no meta tags
keywords listed or if there are, none of them include the words you used in your
© 2000-2006 Use Digital Ltd
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